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Cleaning Service Cold Calling Script

A simple cold calling script for commercial cleaning services

By Jerome Gaston - 12.27.2022

When it comes to looking for janitorial services most facility managers do one of two things.

They either call the handful of cleaning companies that they have dealt with in the past.

Or they google janitorial services in their area and pick the top five or six.

So where does that leave you?

Cold calling baby!

Cold calling is something I still do today and always will. It is the quickest way to get the jump on upcoming contracts. Sure you can wait till you get a phone call or come across an upcoming contract online, but why wait?

Cold calling is exactly how I got started. To help things go as smoothly as possible, memorize the script below. It is exactly what I say when I call a new place.

Ring, ring…..ring, ring….

Receptionist: Smith and Smith Associates. Sue speaking.

You: Hey Sue. I'm not sure who I need to speak with, but I'm trying to reach the person who handles the cleaning contract for your facility.

Receptionist: Oh yes. That would be John Doe. Can I ask who is calling?

You: [Your Name].

Receptionist: Ok [Your Name], one second, please.

Now you will notice two things here.

One, I said Sue's name.

And two, I didn't introduce myself right away.

I said Sue's name because it catches people's attention right away when you say their names. It makes it seem like you know them. And I found that by catching a receptionist's name then saying it right before I ask for something, they are usually are a lot friendlier and send me to the person I am looking for and not straight to their voicemail.

And I didn't introduce myself because I find it to be too much right off the bat. On top of “I'm not sure who I need to speak with, but I'm trying to reach the person who handles the cleaning contract for your facility.” So I usually save my introduction for the person who handles the cleaning contract.

Let's continue.


John: Hello. This is John.

You: Hey john. I’m [Your Name] with [Your Cleaning Service]. I was calling because I was interested in cleaning your facility, but I wasn't sure if you guys sub out your cleaning or....

John: Yes, actually we do. That contract isn't coming up for a few more months,but if you want you can me some information on your company.

You: OK great! Can I email it to you?

John: Yes that will be fine. My email is jsmith@smithandsmithassociates.com.

You: OK thank you, John. I will send my information right over.

John: OK thanks [Your Name]. Have a good day.

You: You too. Bye

John: Goodbye.

As simple as that.

In conclusion, cold calling can be a powerful tool for growing your business, but it requires a lot of preparation, persistence, and patience.

By understanding the psychology of the person you are calling and using effective scripts, you can increase your chances of success.

Additionally, it's important to keep in mind that not every call will result in a walkthrough, so it's essential to stay motivated and to keep track of your progress. A no today could be a yes three months from now. So always follow up. 

Remember, cold calling is just one part of a larger sales strategy. It's important to mix cold calling with other tactics such as emailing and networking to maximize your chances of success.

Also, it's essential to always be learning and adapting your approach to suit the needs of your target audience.

Stay focused, stay motivated, and don't give up, with time and practice, you will master the art of cold calling.

Good luck,

Jerome